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Six pillars · 36 checks · 5 public sources · about two minutes
How it works
Enter your URL
Type your website into the one field on the tool above.
We find your rivals
Public research identifies your closest direct competitors automatically — up to five, ranked.
The whole set gets scored
Six pillars, scored for every company in the set and laid over one radar.
Six pillars. One score each.
- 01Web ExperienceDeterministic checks on the live site plus Google PageSpeed Insights (mobile).
- 02FindabilityDeterministic checks on the live site plus the PageSpeed SEO category.
- 03Content & Thought LeadershipDeterministic checks on the live site — sitemap, feed, and page structure.
- 04Social PresenceProfile links on the site plus researched audience and posting cadence.
- 05Paid & PressA newsroom check on the site plus researched press coverage and paid-ad evidence.
- 06MarTech & DataA curated, MIT-clean signature list of roughly 60 marketing tools, matched against script sources, inline globals, cookies, headers, and meta tags found in the page.
What you get
Free, no email
Overall scores with band names for the whole set, an overlaid six-axis radar and a leaderboard across every rival, a lead/trail call for every pillar, and the headline that sums it up.
Unlocked with a work email
A pillar-by-pillar profile line, trend lines across years and months, every check with points and evidence links, three takeaways, and three first moves you can act on this quarter.
FAQ
Is it free
Yes. The comparison, the two scores, and the six-pillar breakdown cost nothing and never require a credit card. A work email unlocks the evidence behind each score.
What data do you use
Only what is publicly available: the pages on each site, PageSpeed Insights results, public social profiles and press coverage, and the marketing tools visible in the page source. Nothing behind a login is touched.
Do you store what I enter
The report is stored for 90 days so its link keeps working, and each domain’s signals are cached for 7 days so a repeat comparison runs faster. If you unlock a report, your email and name are stored as a lead. See the privacy page for the full account.
How accurate is it
Every score traces back to a specific, cited signal — a PageSpeed result, a line in the page source, a research citation. A pillar we cannot verify publicly is marked “not assessed” rather than guessed at, and it is left out of the overall score.
Can I re-run it
Yes, any time. A fresh comparison starts a new run; a link with ?r= after your report id reopens that exact report.
What is the full ScoreCard
ScoreCard Lite checks six pillars from public signals in usually one to two minutes. The full ScoreCard is Mambo’s consultant-led engagement: fifteen channels, over a hundred tactics, evidence from your own materials, and an action plan with ROI. See the full ScoreCard page for details.
Ready for the full picture?
ScoreCard Lite checks six pillars from public signals. The full ScoreCard is Mambo's consultant-led engagement across fifteen channels and over a hundred tactics.
See the full ScoreCard