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hubspot.com vs 5 rivals

HubSpot ranks 1st of 6 — two points ahead of ActiveCampaign

HubSpot ranks 1 of 6 in its set — leads Salesforce by 8 points.

August 26, 2026

Ranked overall leaderboard, 6 companies, sorted highest first.

  • 1HubSpot (You)hubspot.com61EstablishedYou
  • 2ActiveCampaignactivecampaign.com59Established-2
  • 3Pipedrivepipedrive.com55Established-6
  • 4Salesforcesalesforce.com53Established-8
  • 5Brevobrevo.com43Developing-18
  • 6Zohozoho.com41Developing-20
Overall leaderboard table
RankCompanyDomainScoreBandDelta to you
1HubSpothubspot.com61EstablishedYou
2ActiveCampaignactivecampaign.com59Established-2
3Pipedrivepipedrive.com55Established-6
4Salesforcesalesforce.com53Established-8
5Brevobrevo.com43Developing-18
6Zohozoho.com41Developing-20
Six-pillar radar comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, BrevoOverlaid radar of the six pillars (0-100) for HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo, with band rings at 25, 45, 65, 85.Web ExperienceFindabilityContent &Thought LeadershipSocial PresencePaid & PressMarTech & DataDevelopingEstablishedAdvancedLeading
Six-pillar comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
PillarHubSpotSalesforceZohoActiveCampaignPipedriveBrevo
Web Experience836872817457
Findability988193909585
Content & Thought Leadership806525806575
Social Presence655925454518
Paid & Press202230303020
MarTech & Data2020025200
  • Web 1/6
  • Findability 1/6
  • Content 1/6
  • Social 1/6
  • Paid & Press 5/6
  • MarTech 2/6

Profile across pillars

Profile comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo across 6 categoriesLines, one per company, over Web Experience, Findability, Content & Thought Leadership, Social Presence, Paid & Press, MarTech & Data; the shaded gap between the subject and its closest rival shows which company leads at each step.WebFindabilityContentSocialPaid & PressMarTech+15+17+15+6··
Profile comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
CategoryHubSpotSalesforceZohoActiveCampaignPipedriveBrevo
Web Experience836872817457
Findability988193909585
Content & Thought Leadership806525806575
Social Presence655925454518
Paid & Press202230303020
MarTech & Data2020025200

Trends from public archives

Web-archive captures per year

Homepage change frequency by year for HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, BrevoOverlaid trend line comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo.020k40k60k80k20192020202120222023202420252026
Yearly trend comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
YearHubSpotSalesforceZohoActiveCampaignPipedriveBrevo
201989101561963714192604
2020136141903081246903032
2021158451901190746686592
202217640141881008717766880
20231747315699695619807281974
202417747168999205294995474560
20252567841431448607380493
20261134426191832417129222

Wayback Machine captures per year — a proxy for site change and attention

Publishing days per month

Publishing cadence by month for HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, BrevoOverlaid trend line comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo.0102030Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26No publishing dates found for zoho.com
Monthly trend comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
MonthHubSpotSalesforceZohoActiveCampaignPipedriveBrevo
Sep 24Not available0Not available01Not available
Oct 24Not available0Not available01Not available
Nov 24Not available0Not available60Not available
Dec 24Not available0Not available10Not available
Jan 25Not available0Not available32Not available
Feb 25Not available0Not available12Not available
Mar 25Not available0Not available51Not available
Apr 25Not available0Not available42Not available
May 25Not available0Not available40Not available
Jun 25Not available0Not available20Not available
Jul 25Not available0Not available22Not available
Aug 25Not available0Not available21Not available
Sep 25Not available1Not available41Not available
Oct 25Not available0Not available61Not available
Nov 25Not available0Not available84Not available
Dec 25Not available0Not available54Not available
Jan 26Not available1Not available11Not available
Feb 26Not available0Not available05Not available
Mar 26Not available0Not available33Not available
Apr 26Not available2Not available43Not available
May 26100Not available25Not available
Jun 26161Not available27Not available
Jul 26181Not available11023
Aug 26190Not available1717

Sitemap and feed dates, last 24 months — months before a site's newest ~500 URLs are not observable

  1. 01You lead the competitive set overall with an overall score of sixty-one versus a set average of fifty point two, holding the top rank out of six.
  2. 02You lead Web Experience, Findability, Content & Thought Leadership, and Social Presence across the set, holding the highest scores in each of those pillars.
  3. 03Paid & Press is a clear gap: you sit fifth in Paid & Press while Zoho is the strongest performer in Paid & Press.
  4. 04MarTech & Data is also a weakness relative to the set best: ActiveCampaign holds the top score in MarTech & Data.

01 · Web Experience

Ranked web experience leaderboard, 6 companies, sorted highest first.

  • 1HubSpot (You)hubspot.com83AdvancedYou
  • 2ActiveCampaignactivecampaign.com81Advanced-2
  • 3Pipedrivepipedrive.com74Advanced-9
  • 4Zohozoho.com72Advanced-11
  • 5Salesforcesalesforce.com68Advanced-15
  • 6Brevobrevo.com57Established-26
Web Experience leaderboard table
RankCompanyDomainScoreBandDelta to you
1HubSpothubspot.com83AdvancedYou
2ActiveCampaignactivecampaign.com81Advanced-2
3Pipedrivepipedrive.com74Advanced-9
4Zohozoho.com72Advanced-11
5Salesforcesalesforce.com68Advanced-15
6Brevobrevo.com57Established-26
You lead (+15)
  • HubSpot
  • Salesforce
  • Zoho
  • ActiveCampaign
  • Pipedrive
  • Brevo
Sector bars comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo across 7 checksEach check is sized by its maximum points and filled by the points earned; each company's bar is coloured by its own series colour, subject included — the subject's per-check verdict is shown separately below.PageSpeed mobile performance · HubSpot 23.1/35PageSpeed mobile performance · Salesforce 10.2/35PageSpeed mobile performance · Zoho 21.4/35PageSpeed mobile performance · ActiveCampaign 19.6/35PageSpeed mobile performance · Pipedrive 13.7/35PageSpeed mobile performance · Brevo 16.1/35PageSpeed accessibility · HubSpot 14.4/15PageSpeed accessibility · Salesforce 15/15PageSpeed accessibility · Zoho 14.4/15PageSpeed accessibility · ActiveCampaign 14.4/15PageSpeed accessibility · Pipedrive 15/15PageSpeed accessibility · Brevo 12.9/15PageSpeed best practices · HubSpot 5.4/10PageSpeed best practices · Salesforce 7.7/10PageSpeed best practices · Zoho 7.3/10PageSpeed best practices · ActiveCampaign 7.3/10PageSpeed best practices · Pipedrive 5.8/10PageSpeed best practices · Brevo 8.1/10HTTPS served and enforced · HubSpot 10/10HTTPS served and enforced · Salesforce 10/10HTTPS served and enforced · Zoho 10/10HTTPS served and enforced · ActiveCampaign 10/10HTTPS served and enforced · Pipedrive 10/10HTTPS served and enforced · Brevo 10/10Mobile viewport meta tag · HubSpot 5/5Mobile viewport meta tag · Salesforce 5/5Mobile viewport meta tag · Zoho 5/5Mobile viewport meta tag · ActiveCampaign 5/5Mobile viewport meta tag · Pipedrive 5/5Mobile viewport meta tag · Brevo 5/5Conversion paths · HubSpot 20/20Conversion paths · Salesforce 15/20Conversion paths · Zoho 10/20Conversion paths · ActiveCampaign 20/20Conversion paths · Pipedrive 20/20Conversion paths · Brevo 0/20Sitemap freshness · HubSpot 5/5Sitemap freshness · Salesforce 5/5Sitemap freshness · Zoho 0/5Sitemap freshness · ActiveCampaign 5/5Sitemap freshness · Pipedrive 5/5Sitemap freshness · Brevo 5/5
  • PageSpeed mobile performance · HubSpot 23.1/35 vs Salesforce 10.2/35 vs Zoho 21.4/35 vs ActiveCampaign 19.6/35 vs Pipedrive 13.7/35 vs Brevo 16.1/35
  • PageSpeed accessibility · HubSpot 14.4/15 vs Salesforce 15/15 vs Zoho 14.4/15 vs ActiveCampaign 14.4/15 vs Pipedrive 15/15 vs Brevo 12.9/15
  • PageSpeed best practices · HubSpot 5.4/10 vs Salesforce 7.7/10 vs Zoho 7.3/10 vs ActiveCampaign 7.3/10 vs Pipedrive 5.8/10 vs Brevo 8.1/10
  • HTTPS served and enforced · HubSpot 10/10 vs Salesforce 10/10 vs Zoho 10/10 vs ActiveCampaign 10/10 vs Pipedrive 10/10 vs Brevo 10/10
  • Mobile viewport meta tag · HubSpot 5/5 vs Salesforce 5/5 vs Zoho 5/5 vs ActiveCampaign 5/5 vs Pipedrive 5/5 vs Brevo 5/5
  • Conversion paths · HubSpot 20/20 vs Salesforce 15/20 vs Zoho 10/20 vs ActiveCampaign 20/20 vs Pipedrive 20/20 vs Brevo 0/20
  • Sitemap freshness · HubSpot 5/5 vs Salesforce 5/5 vs Zoho 0/5 vs ActiveCampaign 5/5 vs Pipedrive 5/5 vs Brevo 5/5
Sector bar comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
CheckHubSpot pointsSalesforce pointsZoho pointsActiveCampaign pointsPipedrive pointsBrevo pointsMax
PageSpeed mobile performance23.110.1521.3519.613.6516.09999999999999835
PageSpeed accessibility14.41514.414.41512.915
PageSpeed best practices5.47.77.3000000000000017.3000000000000015.8000000000000018.110
HTTPS served and enforced10101010101010
Mobile viewport meta tag5555555
Conversion paths2015102020020
Sitemap freshness5505555
Check-level comparison for HubSpot and its competitive set
CheckYouSalesforceBest in setEvidence
PageSpeed mobile performance23.1/3510.2/3523.1 (You)
PageSpeed accessibility14.4/1515/1515 (Salesforce)
PageSpeed best practices5.4/107.7/108.1 (Brevo)
HTTPS served and enforced10/1010/1010 (You)
You: HTTPS served and http:// redirects to https:// (opens in a new tab)
Salesforce: HTTPS served and http:// redirects to https:// (opens in a new tab)
Mobile viewport meta tag5/55/55 (You)
You: <meta name="viewport"> present (opens in a new tab)
Salesforce: <meta name="viewport"> present (opens in a new tab)
Conversion paths20/2015/2020 (You)
You: Conversion paths found: contact link, demo/trial CTA, homepage form (opens in a new tab)
Salesforce: Conversion paths found: contact link, demo/trial CTA (opens in a new tab)
Sitemap freshness5/55/55 (You)

Newest sitemap lastmod 2026-08-26

Newest sitemap lastmod 2026-07-29

02 · Findability

Ranked findability leaderboard, 6 companies, sorted highest first.

  • 1HubSpot (You)hubspot.com98LeadingYou
  • 2Pipedrivepipedrive.com95Leading-3
  • 3Zohozoho.com93Leading-5
  • 4ActiveCampaignactivecampaign.com90Leading-8
  • 5Brevobrevo.com85Leading-13
  • 6Salesforcesalesforce.com81Advanced-17
Findability leaderboard table
RankCompanyDomainScoreBandDelta to you
1HubSpothubspot.com98LeadingYou
2Pipedrivepipedrive.com95Leading-3
3Zohozoho.com93Leading-5
4ActiveCampaignactivecampaign.com90Leading-8
5Brevobrevo.com85Leading-13
6Salesforcesalesforce.com81Advanced-17
You lead (+17)
  • HubSpot
  • Salesforce
  • Zoho
  • ActiveCampaign
  • Pipedrive
  • Brevo
Sector bars comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo across 7 checksEach check is sized by its maximum points and filled by the points earned; each company's bar is coloured by its own series colour, subject included — the subject's per-check verdict is shown separately below.PageSpeed SEO category · HubSpot 23/25PageSpeed SEO category · Salesforce 23/25PageSpeed SEO category · Zoho 23/25PageSpeed SEO category · ActiveCampaign 23/25PageSpeed SEO category · Pipedrive 23/25PageSpeed SEO category · Brevo 25/25Title, meta description, single H1 · HubSpot 15/15Title, meta description, single H1 · Salesforce 5/15Title, meta description, single H1 · Zoho 10/15Title, meta description, single H1 · ActiveCampaign 10/15Title, meta description, single H1 · Pipedrive 15/15Title, meta description, single H1 · Brevo 10/15Canonical link tag · HubSpot 5/5Canonical link tag · Salesforce 5/5Canonical link tag · Zoho 5/5Canonical link tag · ActiveCampaign 5/5Canonical link tag · Pipedrive 5/5Canonical link tag · Brevo 5/5robots.txt and sitemap discoverability · HubSpot 15/15robots.txt and sitemap discoverability · Salesforce 15/15robots.txt and sitemap discoverability · Zoho 15/15robots.txt and sitemap discoverability · ActiveCampaign 15/15robots.txt and sitemap discoverability · Pipedrive 15/15robots.txt and sitemap discoverability · Brevo 15/15Structured data (JSON-LD / OpenGraph) · HubSpot 15/15Structured data (JSON-LD / OpenGraph) · Salesforce 15/15Structured data (JSON-LD / OpenGraph) · Zoho 15/15Structured data (JSON-LD / OpenGraph) · ActiveCampaign 15/15Structured data (JSON-LD / OpenGraph) · Pipedrive 15/15Structured data (JSON-LD / OpenGraph) · Brevo 5/15Indexable footprint (sitemap URL count) · HubSpot 15/15Indexable footprint (sitemap URL count) · Salesforce 8/15Indexable footprint (sitemap URL count) · Zoho 15/15Indexable footprint (sitemap URL count) · ActiveCampaign 12/15Indexable footprint (sitemap URL count) · Pipedrive 12/15Indexable footprint (sitemap URL count) · Brevo 15/15Domain age (Wayback first capture) · HubSpot 10/10Domain age (Wayback first capture) · Salesforce 10/10Domain age (Wayback first capture) · Zoho 10/10Domain age (Wayback first capture) · ActiveCampaign 10/10Domain age (Wayback first capture) · Pipedrive 10/10Domain age (Wayback first capture) · Brevo 10/10
  • PageSpeed SEO category · HubSpot 23/25 vs Salesforce 23/25 vs Zoho 23/25 vs ActiveCampaign 23/25 vs Pipedrive 23/25 vs Brevo 25/25
  • Title, meta description, single H1 · HubSpot 15/15 vs Salesforce 5/15 vs Zoho 10/15 vs ActiveCampaign 10/15 vs Pipedrive 15/15 vs Brevo 10/15
  • Canonical link tag · HubSpot 5/5 vs Salesforce 5/5 vs Zoho 5/5 vs ActiveCampaign 5/5 vs Pipedrive 5/5 vs Brevo 5/5
  • robots.txt and sitemap discoverability · HubSpot 15/15 vs Salesforce 15/15 vs Zoho 15/15 vs ActiveCampaign 15/15 vs Pipedrive 15/15 vs Brevo 15/15
  • Structured data (JSON-LD / OpenGraph) · HubSpot 15/15 vs Salesforce 15/15 vs Zoho 15/15 vs ActiveCampaign 15/15 vs Pipedrive 15/15 vs Brevo 5/15
  • Indexable footprint (sitemap URL count) · HubSpot 15/15 vs Salesforce 8/15 vs Zoho 15/15 vs ActiveCampaign 12/15 vs Pipedrive 12/15 vs Brevo 15/15
  • Domain age (Wayback first capture) · HubSpot 10/10 vs Salesforce 10/10 vs Zoho 10/10 vs ActiveCampaign 10/10 vs Pipedrive 10/10 vs Brevo 10/10
Sector bar comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
CheckHubSpot pointsSalesforce pointsZoho pointsActiveCampaign pointsPipedrive pointsBrevo pointsMax
PageSpeed SEO category23232323232525
Title, meta description, single H11551010151015
Canonical link tag5555555
robots.txt and sitemap discoverability15151515151515
Structured data (JSON-LD / OpenGraph)1515151515515
Indexable footprint (sitemap URL count)1581512121515
Domain age (Wayback first capture)10101010101010
Check-level comparison for HubSpot and its competitive set
CheckYouSalesforceBest in setEvidence
PageSpeed SEO category23/2523/2525 (Brevo)
Title, meta description, single H115/155/1515 (You)

title='HubSpot | Software & Tools for your Business - Homepage' h1_count=1

title='Salesforce: The #1 Agentic AI CRM' h1_count=2

Canonical link tag5/55/55 (You)
You: Canonical tag points to https://www.hubspot.com (opens in a new tab)
Salesforce: Canonical tag points to https://www.salesforce.com/ (opens in a new tab)
robots.txt and sitemap discoverability15/1515/1515 (You)

robots_present=True sitemap_found=True

robots_present=True sitemap_found=True

Structured data (JSON-LD / OpenGraph)15/1515/1515 (You)

has_jsonld=True has_og=True

has_jsonld=True has_og=True

Indexable footprint (sitemap URL count)15/158/1515 (You)

3030 sitemap URLs

22 sitemap URLs

Domain age (Wayback first capture)10/1010/1010 (You)

first seen 2005-05-10

first seen 1999-11-28

03 · Content & Thought Leadership

Ranked content & thought leadership leaderboard, 6 companies, sorted highest first.

  • 1HubSpot (You)hubspot.com80AdvancedYou
  • 1ActiveCampaignactivecampaign.com80Advanced0
  • 3Brevobrevo.com75Advanced-5
  • 4Salesforcesalesforce.com65Advanced-15
  • 4Pipedrivepipedrive.com65Advanced-15
  • 6Zohozoho.com25Developing-55
Content & Thought Leadership leaderboard table
RankCompanyDomainScoreBandDelta to you
1HubSpothubspot.com80AdvancedYou
1ActiveCampaignactivecampaign.com80Advanced0
3Brevobrevo.com75Advanced-5
4Salesforcesalesforce.com65Advanced-15
4Pipedrivepipedrive.com65Advanced-15
6Zohozoho.com25Developing-55
You lead (+15)
  • HubSpot
  • Salesforce
  • Zoho
  • ActiveCampaign
  • Pipedrive
  • Brevo
Sector bars comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo across 6 checksEach check is sized by its maximum points and filled by the points earned; each company's bar is coloured by its own series colour, subject included — the subject's per-check verdict is shown separately below.Blog/insights/resources section · HubSpot 20/20Blog/insights/resources section · Salesforce 20/20Blog/insights/resources section · Zoho 20/20Blog/insights/resources section · ActiveCampaign 20/20Blog/insights/resources section · Pipedrive 0/20Blog/insights/resources section · Brevo 20/20Publishing cadence (last 90 days) · HubSpot 30/30Publishing cadence (last 90 days) · Salesforce 10/30Publishing cadence (last 90 days) · Zoho 0/30Publishing cadence (last 90 days) · ActiveCampaign 20/30Publishing cadence (last 90 days) · Pipedrive 30/30Publishing cadence (last 90 days) · Brevo 30/30Content formats detected · HubSpot 20/25Content formats detected · Salesforce 25/25Content formats detected · Zoho 5/25Content formats detected · ActiveCampaign 20/25Content formats detected · Pipedrive 15/25Content formats detected · Brevo 15/25Newsletter/subscribe capture · HubSpot 0/10Newsletter/subscribe capture · Salesforce 0/10Newsletter/subscribe capture · Zoho 0/10Newsletter/subscribe capture · ActiveCampaign 10/10Newsletter/subscribe capture · Pipedrive 10/10Newsletter/subscribe capture · Brevo 0/10RSS/Atom feed present · HubSpot 0/5RSS/Atom feed present · Salesforce 0/5RSS/Atom feed present · Zoho 0/5RSS/Atom feed present · ActiveCampaign 0/5RSS/Atom feed present · Pipedrive 0/5RSS/Atom feed present · Brevo 0/5Newest post recency · HubSpot 10/10Newest post recency · Salesforce 10/10Newest post recency · Zoho 0/10Newest post recency · ActiveCampaign 10/10Newest post recency · Pipedrive 10/10Newest post recency · Brevo 10/10
  • Blog/insights/resources section · HubSpot 20/20 vs Salesforce 20/20 vs Zoho 20/20 vs ActiveCampaign 20/20 vs Pipedrive 0/20 vs Brevo 20/20
  • Publishing cadence (last 90 days) · HubSpot 30/30 vs Salesforce 10/30 vs Zoho 0/30 vs ActiveCampaign 20/30 vs Pipedrive 30/30 vs Brevo 30/30
  • Content formats detected · HubSpot 20/25 vs Salesforce 25/25 vs Zoho 5/25 vs ActiveCampaign 20/25 vs Pipedrive 15/25 vs Brevo 15/25
  • Newsletter/subscribe capture · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 10/10 vs Pipedrive 10/10 vs Brevo 0/10
  • RSS/Atom feed present · HubSpot 0/5 vs Salesforce 0/5 vs Zoho 0/5 vs ActiveCampaign 0/5 vs Pipedrive 0/5 vs Brevo 0/5
  • Newest post recency · HubSpot 10/10 vs Salesforce 10/10 vs Zoho 0/10 vs ActiveCampaign 10/10 vs Pipedrive 10/10 vs Brevo 10/10
Sector bar comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
CheckHubSpot pointsSalesforce pointsZoho pointsActiveCampaign pointsPipedrive pointsBrevo pointsMax
Blog/insights/resources section2020202002020
Publishing cadence (last 90 days)3010020303030
Content formats detected2025520151525
Newsletter/subscribe capture0001010010
RSS/Atom feed present0000005
Newest post recency1010010101010
Check-level comparison for HubSpot and its competitive set
CheckYouSalesforceBest in setEvidence
Blog/insights/resources section20/2020/2020 (You)

/case-studies, /resources/webinar, /blog/bid/12490/hubspot-unveils-social-mobile-innovation-at-q2-customer-event, /blog/bid/31882/hubspot-launches-new-conversion-assists-report, /case-studies/university-of-san-diego, /case-studies/alleanza-assicurazioni, /blog/bid/5284/hubspot-authors-create-book-grader-to-track-success-of-inbound-marketing-book, /blog/bid/34205/hubspot-continues-rapid-trajectory-with-82-revenue-growth, /case-studies/hungryhungry, /blog/bid/6480/agenda-published-for-hug-2010-packed-inbound-marketing-agenda

/customers/, /blog/category/trailblazer/, /events/, /resources/

Publishing cadence (last 90 days)30/3010/3030 (You)

54 posts in the last 90 days

2 posts in the last 90 days

Content formats detected20/2525/2525 (Salesforce)

case_study, podcast, webinar, whitepaper

case_study, podcast, video, webinar, whitepaper

Newsletter/subscribe capture0/100/1010 (ActiveCampaign)

No capture form detected

No capture form detected

RSS/Atom feed present0/50/50 (You)

No feed found

No feed found

Newest post recency10/1010/1010 (You)

Newest post 2026-08-26

Newest post 2026-07-29

04 · Social Presence

Ranked social presence leaderboard, 6 companies, sorted highest first.

  • 1HubSpot (You)hubspot.com65AdvancedYou
  • 2Salesforcesalesforce.com59Established-6
  • 3ActiveCampaignactivecampaign.com45Established-20
  • 3Pipedrivepipedrive.com45Established-20
  • 5Zohozoho.com25Developing-40
  • 6Brevobrevo.com18Emerging-47
Social Presence leaderboard table
RankCompanyDomainScoreBandDelta to you
1HubSpothubspot.com65AdvancedYou
2Salesforcesalesforce.com59Established-6
3ActiveCampaignactivecampaign.com45Established-20
3Pipedrivepipedrive.com45Established-20
5Zohozoho.com25Developing-40
6Brevobrevo.com18Emerging-47
You lead (+6)
  • HubSpot
  • Salesforce
  • Zoho
  • ActiveCampaign
  • Pipedrive
  • Brevo
Sector bars comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo across 9 checksEach check is sized by its maximum points and filled by the points earned; each company's bar is coloured by its own series colour, subject included — the subject's per-check verdict is shown separately below.Profiles linked from the site · HubSpot 30/30Profiles linked from the site · Salesforce 24/30Profiles linked from the site · Zoho 0/30Profiles linked from the site · ActiveCampaign 30/30Profiles linked from the site · Pipedrive 24/30Profiles linked from the site · Brevo 0/30LinkedIn audience size · HubSpot 15/15LinkedIn audience size · Salesforce 15/15LinkedIn audience size · Zoho 15/15LinkedIn audience size · ActiveCampaign 15/15LinkedIn audience size · Pipedrive 15/15LinkedIn audience size · Brevo 12/15LinkedIn posting cadence · HubSpot 0/15LinkedIn posting cadence · Salesforce 0/15LinkedIn posting cadence · Zoho 0/15LinkedIn posting cadence · ActiveCampaign 0/15LinkedIn posting cadence · Pipedrive 0/15LinkedIn posting cadence · Brevo 0/15X audience size · HubSpot 10/10X audience size · Salesforce 10/10X audience size · Zoho 10/10X audience size · ActiveCampaign 0/10X audience size · Pipedrive 6/10X audience size · Brevo 6/10X posting cadence · HubSpot 0/10X posting cadence · Salesforce 0/10X posting cadence · Zoho 0/10X posting cadence · ActiveCampaign 0/10X posting cadence · Pipedrive 0/10X posting cadence · Brevo 0/10Instagram audience size · HubSpot 10/10Instagram audience size · Salesforce 10/10Instagram audience size · Zoho 0/10Instagram audience size · ActiveCampaign 0/10Instagram audience size · Pipedrive 0/10Instagram audience size · Brevo 0/10Instagram posting cadence · HubSpot 0/10Instagram posting cadence · Salesforce 0/10Instagram posting cadence · Zoho 0/10Instagram posting cadence · ActiveCampaign 0/10Instagram posting cadence · Pipedrive 0/10Instagram posting cadence · Brevo 0/10YouTube audience size · HubSpot 0/10YouTube audience size · Salesforce 0/10YouTube audience size · Zoho 0/10YouTube audience size · ActiveCampaign 0/10YouTube audience size · Pipedrive 0/10YouTube audience size · Brevo 0/10YouTube posting cadence · HubSpot 0/10YouTube posting cadence · Salesforce 0/10YouTube posting cadence · Zoho 0/10YouTube posting cadence · ActiveCampaign 0/10YouTube posting cadence · Pipedrive 0/10YouTube posting cadence · Brevo 0/10
  • Profiles linked from the site · HubSpot 30/30 vs Salesforce 24/30 vs Zoho 0/30 vs ActiveCampaign 30/30 vs Pipedrive 24/30 vs Brevo 0/30
  • LinkedIn audience size · HubSpot 15/15 vs Salesforce 15/15 vs Zoho 15/15 vs ActiveCampaign 15/15 vs Pipedrive 15/15 vs Brevo 12/15
  • LinkedIn posting cadence · HubSpot 0/15 vs Salesforce 0/15 vs Zoho 0/15 vs ActiveCampaign 0/15 vs Pipedrive 0/15 vs Brevo 0/15
  • X audience size · HubSpot 10/10 vs Salesforce 10/10 vs Zoho 10/10 vs ActiveCampaign 0/10 vs Pipedrive 6/10 vs Brevo 6/10
  • X posting cadence · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
  • Instagram audience size · HubSpot 10/10 vs Salesforce 10/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
  • Instagram posting cadence · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
  • YouTube audience size · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
  • YouTube posting cadence · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
Sector bar comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
CheckHubSpot pointsSalesforce pointsZoho pointsActiveCampaign pointsPipedrive pointsBrevo pointsMax
Profiles linked from the site302403024030
LinkedIn audience size15151515151215
LinkedIn posting cadence00000015
X audience size10101006610
X posting cadence00000010
Instagram audience size1010000010
Instagram posting cadence00000010
YouTube audience size00000010
YouTube posting cadence00000010
Check-level comparison for HubSpot and its competitive set
CheckYouSalesforceBest in setEvidence
Profiles linked from the site30/3024/3030 (You)
You: Facebook profile linked (opens in a new tab)You: Instagram profile linked (opens in a new tab)You: YouTube profile linked (opens in a new tab)You: X profile linked (opens in a new tab)You: LinkedIn profile linked (opens in a new tab)You: TikTok profile linked (opens in a new tab)
Salesforce: X profile linked (opens in a new tab)Salesforce: LinkedIn profile linked (opens in a new tab)Salesforce: Facebook profile linked (opens in a new tab)Salesforce: Instagram profile linked (opens in a new tab)
LinkedIn audience size15/1515/1515 (You)
You: 1692888 followers, unknown cadence (opens in a new tab)
Salesforce: 6597083 followers, unknown cadence (opens in a new tab)
LinkedIn posting cadence0/150/150 (You)
You: 1692888 followers, unknown cadence (opens in a new tab)
Salesforce: 6597083 followers, unknown cadence (opens in a new tab)
X audience size10/1010/1010 (You)
You: 783200 followers, unknown cadence (opens in a new tab)
Salesforce: 585100 followers, unknown cadence (opens in a new tab)Salesforce: 585100 followers, unknown cadence (opens in a new tab)
X posting cadence0/100/100 (You)
You: 783200 followers, unknown cadence (opens in a new tab)
Salesforce: 585100 followers, unknown cadence (opens in a new tab)Salesforce: 585100 followers, unknown cadence (opens in a new tab)
Instagram audience size10/1010/1010 (You)
You: 652600 followers, unknown cadence (opens in a new tab)
Salesforce: 318000 followers, unknown cadence (opens in a new tab)Salesforce: 318000 followers, unknown cadence (opens in a new tab)Salesforce: 318000 followers, unknown cadence (opens in a new tab)
Instagram posting cadence0/100/100 (You)
You: 652600 followers, unknown cadence (opens in a new tab)
Salesforce: 318000 followers, unknown cadence (opens in a new tab)Salesforce: 318000 followers, unknown cadence (opens in a new tab)Salesforce: 318000 followers, unknown cadence (opens in a new tab)
YouTube audience size——0 (Zoho)
YouTube posting cadence——0 (Zoho)

05 · Paid & Press

Ranked paid & press leaderboard, 6 companies, sorted highest first.

  • 1Zohozoho.com30Developing+10
  • 1ActiveCampaignactivecampaign.com30Developing+10
  • 1Pipedrivepipedrive.com30Developing+10
  • 4Salesforcesalesforce.com22Emerging+2
  • 5HubSpot (You)hubspot.com20EmergingYou
  • 5Brevobrevo.com20Emerging0
Paid & Press leaderboard table
RankCompanyDomainScoreBandDelta to you
1Zohozoho.com30Developing+10
1ActiveCampaignactivecampaign.com30Developing+10
1Pipedrivepipedrive.com30Developing+10
4Salesforcesalesforce.com22Emerging+2
5HubSpothubspot.com20EmergingYou
5Brevobrevo.com20Emerging0
Neck and neck (-2)
  • HubSpot
  • Salesforce
  • Zoho
  • ActiveCampaign
  • Pipedrive
  • Brevo
Sector bars comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo across 4 checksEach check is sized by its maximum points and filled by the points earned; each company's bar is coloured by its own series colour, subject included — the subject's per-check verdict is shown separately below.Newsroom/press page · HubSpot 0/10Newsroom/press page · Salesforce 10/10Newsroom/press page · Zoho 10/10Newsroom/press page · ActiveCampaign 10/10Newsroom/press page · Pipedrive 0/10Newsroom/press page · Brevo 0/10Third-party press coverage (last 12 months) · HubSpot 20/40Third-party press coverage (last 12 months) · Salesforce 0/40Third-party press coverage (last 12 months) · Zoho 20/40Third-party press coverage (last 12 months) · ActiveCampaign 20/40Third-party press coverage (last 12 months) · Pipedrive 30/40Third-party press coverage (last 12 months) · Brevo 20/40Active paid ads (Google/Meta/LinkedIn) · HubSpot 0/36Active paid ads (Google/Meta/LinkedIn) · Salesforce 12/36Active paid ads (Google/Meta/LinkedIn) · Zoho 0/36Active paid ads (Google/Meta/LinkedIn) · ActiveCampaign 0/36Active paid ads (Google/Meta/LinkedIn) · Pipedrive 0/36Active paid ads (Google/Meta/LinkedIn) · Brevo 0/36Ad-pixel corroboration (MarTech) · HubSpot 0/14Ad-pixel corroboration (MarTech) · Salesforce 0/14Ad-pixel corroboration (MarTech) · Zoho 0/14Ad-pixel corroboration (MarTech) · ActiveCampaign 0/14Ad-pixel corroboration (MarTech) · Pipedrive 0/14Ad-pixel corroboration (MarTech) · Brevo 0/14
  • Newsroom/press page · HubSpot 0/10 vs Salesforce 10/10 vs Zoho 10/10 vs ActiveCampaign 10/10 vs Pipedrive 0/10 vs Brevo 0/10
  • Third-party press coverage (last 12 months) · HubSpot 20/40 vs Salesforce 0/40 vs Zoho 20/40 vs ActiveCampaign 20/40 vs Pipedrive 30/40 vs Brevo 20/40
  • Active paid ads (Google/Meta/LinkedIn) · HubSpot 0/36 vs Salesforce 12/36 vs Zoho 0/36 vs ActiveCampaign 0/36 vs Pipedrive 0/36 vs Brevo 0/36
  • Ad-pixel corroboration (MarTech) · HubSpot 0/14 vs Salesforce 0/14 vs Zoho 0/14 vs ActiveCampaign 0/14 vs Pipedrive 0/14 vs Brevo 0/14
Sector bar comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
CheckHubSpot pointsSalesforce pointsZoho pointsActiveCampaign pointsPipedrive pointsBrevo pointsMax
Newsroom/press page01010100010
Third-party press coverage (last 12 months)2002020302040
Active paid ads (Google/Meta/LinkedIn)012000036
Ad-pixel corroboration (MarTech)00000014
Check-level comparison for HubSpot and its competitive set
CheckYouSalesforceBest in setEvidence
Newsroom/press page0/1010/1010 (Salesforce)

No newsroom/press page found

Newsroom/press page found

Third-party press coverage (last 12 months)20/400/4030 (Pipedrive)
You: HubSpot stock plummets as it cuts prices for AI agents (Boston Globe, 2026-05-08) (opens in a new tab)You: HubSpot (NYSE:HUBS) Surprises With Q1 CY2026 Sales but Stock Drops 11.9% (The Globe and Mail, 2026-08-03) (opens in a new tab)You: HubSpot Q1 2026 slides: agentic platform drives 23% revenue growth (Investing.com, 2026-05-08) (opens in a new tab)

No press coverage in the last 12 months

Active paid ads (Google/Meta/LinkedIn)0/3612/3612 (Salesforce)

No active paid-ads evidence found

Salesforce: Active ads via Google Ads Transparency Center (opens in a new tab)
Ad-pixel corroboration (MarTech)0/140/140 (You)

None detected

None detected

06 · MarTech & Data

Ranked martech & data leaderboard, 6 companies, sorted highest first.

  • 1ActiveCampaignactivecampaign.com25Developing+5
  • 2HubSpot (You)hubspot.com20EmergingYou
  • 2Salesforcesalesforce.com20Emerging0
  • 2Pipedrivepipedrive.com20Emerging0
  • 5Zohozoho.com0Emerging-20
  • 5Brevobrevo.com0Emerging-20
MarTech & Data leaderboard table
RankCompanyDomainScoreBandDelta to you
1ActiveCampaignactivecampaign.com25Developing+5
2HubSpothubspot.com20EmergingYou
2Salesforcesalesforce.com20Emerging0
2Pipedrivepipedrive.com20Emerging0
5Zohozoho.com0Emerging-20
5Brevobrevo.com0Emerging-20
Neck and neck (0)
  • HubSpot
  • Salesforce
  • Zoho
  • ActiveCampaign
  • Pipedrive
  • Brevo
Sector bars comparing HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo across 9 checksEach check is sized by its maximum points and filled by the points earned; each company's bar is coloured by its own series colour, subject included — the subject's per-check verdict is shown separately below.Web analytics · HubSpot 0/15Web analytics · Salesforce 0/15Web analytics · Zoho 0/15Web analytics · ActiveCampaign 15/15Web analytics · Pipedrive 0/15Web analytics · Brevo 0/15Tag management / CDP · HubSpot 0/10Tag management / CDP · Salesforce 10/10Tag management / CDP · Zoho 0/10Tag management / CDP · ActiveCampaign 10/10Tag management / CDP · Pipedrive 10/10Tag management / CDP · Brevo 0/10Marketing automation / email · HubSpot 20/20Marketing automation / email · Salesforce 0/20Marketing automation / email · Zoho 0/20Marketing automation / email · ActiveCampaign 0/20Marketing automation / email · Pipedrive 0/20Marketing automation / email · Brevo 0/20CRM & scheduling · HubSpot 0/10CRM & scheduling · Salesforce 10/10CRM & scheduling · Zoho 0/10CRM & scheduling · ActiveCampaign 0/10CRM & scheduling · Pipedrive 0/10CRM & scheduling · Brevo 0/10Advertising pixels · HubSpot 0/10Advertising pixels · Salesforce 0/10Advertising pixels · Zoho 0/10Advertising pixels · ActiveCampaign 0/10Advertising pixels · Pipedrive 0/10Advertising pixels · Brevo 0/10Conversational · HubSpot 0/10Conversational · Salesforce 0/10Conversational · Zoho 0/10Conversational · ActiveCampaign 0/10Conversational · Pipedrive 0/10Conversational · Brevo 0/10Experimentation & behaviour · HubSpot 0/10Experimentation & behaviour · Salesforce 0/10Experimentation & behaviour · Zoho 0/10Experimentation & behaviour · ActiveCampaign 0/10Experimentation & behaviour · Pipedrive 0/10Experimentation & behaviour · Brevo 0/10Consent management · HubSpot 0/10Consent management · Salesforce 0/10Consent management · Zoho 0/10Consent management · ActiveCampaign 0/10Consent management · Pipedrive 10/10Consent management · Brevo 0/10ABM / personalisation / intent · HubSpot 0/5ABM / personalisation / intent · Salesforce 0/5ABM / personalisation / intent · Zoho 0/5ABM / personalisation / intent · ActiveCampaign 0/5ABM / personalisation / intent · Pipedrive 0/5ABM / personalisation / intent · Brevo 0/5
  • Web analytics · HubSpot 0/15 vs Salesforce 0/15 vs Zoho 0/15 vs ActiveCampaign 15/15 vs Pipedrive 0/15 vs Brevo 0/15
  • Tag management / CDP · HubSpot 0/10 vs Salesforce 10/10 vs Zoho 0/10 vs ActiveCampaign 10/10 vs Pipedrive 10/10 vs Brevo 0/10
  • Marketing automation / email · HubSpot 20/20 vs Salesforce 0/20 vs Zoho 0/20 vs ActiveCampaign 0/20 vs Pipedrive 0/20 vs Brevo 0/20
  • CRM & scheduling · HubSpot 0/10 vs Salesforce 10/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
  • Advertising pixels · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
  • Conversational · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
  • Experimentation & behaviour · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 0/10 vs Brevo 0/10
  • Consent management · HubSpot 0/10 vs Salesforce 0/10 vs Zoho 0/10 vs ActiveCampaign 0/10 vs Pipedrive 10/10 vs Brevo 0/10
  • ABM / personalisation / intent · HubSpot 0/5 vs Salesforce 0/5 vs Zoho 0/5 vs ActiveCampaign 0/5 vs Pipedrive 0/5 vs Brevo 0/5
Sector bar comparison between HubSpot, Salesforce, Zoho, ActiveCampaign, Pipedrive, Brevo
CheckHubSpot pointsSalesforce pointsZoho pointsActiveCampaign pointsPipedrive pointsBrevo pointsMax
Web analytics000150015
Tag management / CDP01001010010
Marketing automation / email200000020
CRM & scheduling010000010
Advertising pixels00000010
Conversational00000010
Experimentation & behaviour00000010
Consent management000010010
ABM / personalisation / intent0000005
Check-level comparison for HubSpot and its competitive set
CheckYouSalesforceBest in setEvidence
Web analytics0/150/1515 (ActiveCampaign)

None detected

None detected

Tag management / CDP0/1010/1010 (Salesforce)

None detected

Detected: Google Tag Manager

Marketing automation / email20/200/2020 (You)

Detected: HubSpot

None detected

CRM & scheduling0/1010/1010 (Salesforce)

None detected

Detected: Salesforce

Advertising pixels0/100/100 (You)

None detected

None detected

Conversational0/100/100 (You)

None detected

None detected

Experimentation & behaviour0/100/100 (You)

None detected

None detected

Consent management0/100/1010 (Pipedrive)

None detected

None detected

ABM / personalisation / intent0/50/50 (You)

None detected

None detected

  • Paid & Press

    Build a targeted Paid & Press campaign to increase paid visibility and messaging reach.

    You rank fifth in Paid & Press while Zoho is the best in Paid & Press, so improving paid activity addresses one of the few areas where you trail the set.

  • MarTech & Data

    Invest in MarTech and data integrations to strengthen tracking, personalization, and attribution.

    MarTech & Data has room to improve versus the set best held by ActiveCampaign, and closing that gap will protect your overall lead.

  • Content & Thought Leadership

    Double down on Content & Thought Leadership programs that scale your highest-performing topics and formats.

    You already lead Content & Thought Leadership in the set, so expanding what works will widen your advantage across the competitive set.

How we chose the competitors

  1. Rank 1

    Salesforce, Inc. · salesforce.com

    Salesforce is the closest enterprise-scale all-in-one CRM for sales, marketing, and service teams.

  2. Rank 2

    Zoho Corporation · zoho.com

    Zoho CRM is a broad SMB-to-midmarket alternative with sales and marketing automation.

  3. Rank 3

    ActiveCampaign, LLC · activecampaign.com

    ActiveCampaign offers strong overlap in marketing automation plus CRM for growing businesses.

  4. Rank 4

    Pipedrive OÜ · pipedrive.com

    Pipedrive is a sales-focused CRM competing directly for pipeline management and SMB adoption.

  5. Rank 5

    Brevo · brevo.com

    Brevo combines email marketing, sales, and CRM features aimed at the same buyers.

Candidates considered

  • salesforce.com
  • microsoft.com
  • zoho.com
  • activecampaign.com
  • pipedrive.com
  • brevo.com
  • freshsales.com
  • engagebay.com

15 sources cited

How we pick the competitors →

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